The process of photography is highly-related to the technological shift in media and communications in the US during the electronic revolution from the mid 19th century until the mid-20th century. Photography alters our perception of what is happening in society and the invention of photography allows us to communicate with more emotional impact using visual representation. It is tied to the telegraph, the expansion of the railroad, and the postal exchange, and the way people used these 3 developments in conjunction with photography directed how the technology further developed.
Overall message contained five main points:
1. The connection photography had to the telegraph.
2. The connection photography had with the western expanding railroad.
3. The connection photography had to with the postal exchange.
4. How and why photography advanced so quickly.
5. How the uses and gratifications theory and/or affordance theory affected the four points listed above.
I decided to use fading photography images throughout the animation in order to create the emotional connection with the person viewing the video to the emotional impact that I was describing that people had at the time the photos were first seen. In order to do that, I used images that were related to what I was talking about that had the most emotional impact that I could find. I used images of the Civil War soldiers and children working adult jobs, since those were two issues that surfaced within the media and enlightened the public in result from photography.
People wanted to feel like their loved ones were close when they were away and photography (specifically the daguerreotype) helped, and was shaped by this demand because the process has to be improved to be enough to take portraits and fix onto something portable that can be sent through the postal exchange.
People were naturally interested in the unexplored and scenic western landscape, which resulted in a high demand and the introduction of stereographs.
When the public saw a taste of what realism they could get from photography, their desire for more was intense and it resulted in the eventual development of photojournalism. Their views of war and child labor were affected from photography development. It was so impactful that media really focused on this to sway public opinion.
Kodak also played a major role in the affordances by making photography available to the general public and focusing on affordance in both their product design and marketing.
There were many challenges to this project. The biggest challenges I faced were: the amount of content in the script, the rail scene animation, and getting the final project into a video form.
The rail scene animation was the most complex of the entire video. I used 3 different stock images (from here and here) and duplicated and cloned elements in order to make it a continuous movie clip that would repeat seamlessly. This involved duplicating elements and mirroring them and making the last pixel line up exactly to the first pixel. I also needed to separate and re-draw the elements into layers so that they could move at different speeds. There was the faraway mountains, the less-far away mountains, the main background, and the faster moving foreground. I had trouble getting the faster moving foreground grass to align up with the desert portion of the main background layer, so that part is still a little weird looking, but I did it the most effective way I could for the project.
This is what the entire scene looks like outside of the frame that you see in the video:
The timeline was simple tweens for each layer. The faster something was moving, the more along the X axis it needed to move between frame 1 to frame 600. CLICK HERE to see how the animation works.
Here is the initial proposal for the project: http://bit.ly/507-mod3-P
Here is the initial outline/brainstorm for the video: http://bit.ly/507-mod3-O
Here is the initial script: http://bit.ly/507-mod3-S
Here are the very, very, basic storyboards used to keep the project on track: http://bit.ly/507-mod3-SB
Here is the final accompanying memo on the project containing afterthoughts and considerations: http://bit.ly/507-mod3-F